Have you ever heard of the perpetual motion machine? It’s a device that is supposed to, once started, continue indefinitely. This kind of machine is actually impossible, because it would defy the first and second law of thermodynamics.
Don’t worry, this isn’t a lesson in thermodynamics or kinetic energy. This is about motion…more specifically, momentum.
Now you see where I’m going with this, right?
When I first launched my Suicide Station Kindle Scout campaign, I knew it was going to take a Herculean effort to get that massive boulder moving forward and just as much effort to keep it moving. And so I planned as much as I could. I reached out to every blogger I knew, worked up a multitude of graphic teasers, leaned on my street team, prepped myself to record videos…anything and everything I could do to get this baby rolling.
And it rolled. And out of nowhere, people I didn’t know where tweeting and re-tweeting about Suicide Station, as if I’d asked, nay begged, them personally. Only I didn’t. The campaign had taken a life of its own.
I knew, however, that the “perpetual motion” did not (in any way) mean I could sit back and just let the show unfold. Oh no…I had to be Prometheus and chain myself to that boulder and drag that rocky thing uphill, downhill, across fjords and moors. I’ll keep on doing interviews, podcasts, images, tweets, posts, dances, clown shows…whatever it takes.
You want numbers? I’ll give you numbers. Bam!
Take a look at that massive number 15 on the left. Know what that means? I’m halfway through!
As for the internal/external percentages? I’m standing at 35/65…so it’s still working on leveling out.
The second act
The second half of this campaign is going to be exciting. I have another podcast I’m doing and have yet another interview coming out. I’ll keep posting my updates and have two more videos planned. I can do this. We can do this (because I certainly could not have managed this without your help).
If you haven’t checked out the Suicide Station Kindle Scout campaign page yet, I would be very grateful if you’d pop on over, read the sample, and (if you think it worthy), click on the Nominate Me button.
Thank you so much. Now, I’ve got a boulder to pull.